FreshNest Cleaning
A trustworthy, conversion-first booking platform for premium home cleaning. Features transparent tiered pricing and a reassuring 'Safety First' design strategy.
Project Overview
Key Metrics
- Pricing
- Transparent Tiers
- Trust
- Safety Signals
Technology Stack
- Figma
- WordPress
- Elementor
Timeline
Less than a week
Deliverables
- Brand Refresh
- Booking Flow
- Trust Badges
The Challenge
Service businesses often lose potential customers due to opaque 'Call for Quote' processes and a lack of immediate trust regarding home safety.
Strategic Decisions
Frictionless Pricing: Replaced the industry-standard booking friction with transparent, flat-rate pricing tiers (Standard vs. Deep Clean) to build immediate confidence.
Trust Architecture: Prioritized safety signals—bonding status, insurance, and vetted staff badges—above the fold to overcome the psychological barrier of home entry.
Eco-Friendly Positioning: Leveraged a fresh, teal color palette to subtly communicate the use of safe, non-toxic products without needing dense technical copy.
Visual Gallery
Like What You See? Let's Build Yours.
Every project above started with a simple conversation. Let's discuss your goals and see how we can get similar results for your business.